Exformation

If you haven't already seen the viral web video presentation called "Shift_Happens", you might not agree with the statement, "We live in Exponential^Times" but consider this fact:

It is estimated that 1.5 exabytes (1.5 x 10^18) of unique new information will be generated worldwide this year.

...And that's just the INformation!

The world is full of data that is often never processed, stored or captured.  Tor Nørretranders began using the term in 1997.  In the domain of data, the universe of all possible data includes that which is captured, stored or processed as INformation.  Everything else would be the EXformation.

I propose a verb version of the word as in, the exformation of industries, meaning transforming more of the universe of data for a given industry into information.  I believe this is a crucial capability necessary to manifest real-time transparent reputations in the new world economy.

There are many companies in the business of processing payment information.  Sure, my company actually moved over US $2.5 Trillion in 2008, at roughly $ 77k per second by processing over 20 Billion transactions.  That’s impressive, but consider this…

90% of the people who physically change residences move with OUT reporting a change of address are past due or delinquent on their accounts.

Eric Schmidt, CEO of Google, looks to Google's future as "targeted personalization" and he posits, "Why not deliver products to the end customer directly?"

Self-service and more personalized services seemingly require more "knowledge" of the customer.

We have been tremendous beneficiaries of both Moore’s and Metcalfe's Laws, but are our personal lives really that much better?