Free to Grow. Made to Stick. How to be successful.

Ok, so I’ve just finished reading FREE and it reminded me I needed to refresh (and really finish) Made to Stick.  I’m doing that now, and I figured I’d capture the thoughts before they left me while I’m at it.

Now that it has finally hit the web, I can reference the wired article about Money wanting to be FREE.  forget about TwitPay, that’s not the point…   How do we turn more fees into FREE to help our clients GROW?  We already compete with FREE whether we want to admit it or not.  It will either kill us, or make us stronger.